Cozy-hearted

Project
Brand identity
Product design
Shopify website

Bags of folded clothing in tan, green, and beige colors with labels, placed on a wicker surface with a green plant leaf partially visible in the foreground.

Founder Katherine Jansen began this brand as a way to connect three things: high-quality & sustainable products, a connection to mindfulness, and giving back to a cause close to her heart. Cozy-hearted sells softest-ever blankets that are perfect for yourself or for gifting.

Cozy-hearted is committed to taking care of those around her by creating sustainable goods that leave our world a better place for generations to come while donating 25% of their profits to Project Bubaloo, a nonprofit that raises awareness and funds for congenital heart disease.

We crafted a brand that felt elevated, sophisticated, and calming from the moment you interact with it.

The blankets are currently in production, and they are currently taking pre-orders.

Words from Katherine:

“I was scared to invest in a brand designer because I started cozy- hearted from nothing and already knew the blankets would be expensive. I had a vision in my head but didn't not know to execute. Investing in my branding was something I will never regret. After my first meeting with Dotted Design I knew she was the perfect fit. From the beginning it's like she knew what my thoughts were and brought them to life.

“Laura is pure magic and is beyond great at what she does. She makes you feel like you are her only client and goes above and beyond to make your brand perfect for you and your customers. I am forever grateful for her and if you need any branding done I cannot recommend her enough!”

Cream-colored, textured knitted fabric with text overlay advertising cozy, heartfelt goods for a good cause.
A white paper bag with the word "COZY-hearted" on a label, decorated with a pattern of small circular logos with the initials "ch" and the phrase "mindfully made good quality".
Close-up of a green fabric item with a label that says "COZY-hearted" and part of a wooden or bamboo lattice in the background.
Four circular logos with soft pastel colors and text promoting cozy, handmade, quality goods supporting children born with heart disease. The logos read 'Cozy Goods For A Good Cause', 'Cozy Goods For A Good Cause', 'Mindfully Made Quality Goods', and 'Mindfully Made Quality Goods.' beneath the logos, the text says 'COZY-hearted supporting children born with HEART DISEASE'.
Website homepage for Cozy-hearted, showcasing organic cotton blankets, a child playing outdoors with a blanket, and information about sustainability and giving back.