Emily Duke Studio

Project
Brand identity
Print collateral design
Squarespace website


Emily Duke is an incredible ceramic artist turned lamp maker. She launched her products on her site, but wasn’t feeling confident in how she was presenting herself to potential customers.

We did a complete refresh of her branding that speaks to the unique elements of her product and process, including textural elements like smoke and linens. We started from scratch on her website design and copy, which now speaks to both consumers and trade connections she makes with interior designers and shops.

Emily now has complete confidence in sending out her website and is no longer spending hours trying to do it herself.

From Emily herself:

“Before I began working with Laura my website and brand marks were fully DIY. I knew my online footprint needed an overhaul to connect with my ideal clients. I immediately saw the value in working with Laura when we started the process. Once the website launched I felt so proud to share it with potential clients. The rebrand also allowed me to confidently utilize print material as a way to connect with my clients. I thought I could handle all aspects of branding for my business. This is simply not true, one can not be an expert at everything! Sometimes you need to step away and hand it off to an expert. Laura brought extreme professionalism, tactful design ideas and years of experience to the table. Don't hesitate, it's a smart investment.”

Photo of a table lamp and a decorative vase on a wooden surface with the text 'Emily Duke Studio' displayed.
A speckled beige and brown wallpaper background with a central logo that reads 'Luxury Ceramic Lighting' and 'Hand Crafted in Wisconsin.'
Mobile website homepage for Emily Duke Studio featuring luxury handcrafted ceramic lighting, with a background image of ceramic table lamps and a logo that reads 'Luxury Ceramic Lighting Handcrafted in Wisconsin'.
A beige textured fabric background with a brown logo featuring a stylized, minimalist depiction of an amulet or pendant in the center.
A black decorative lamp with a beige lampshade on a wooden table, next to stacked books, with the text 'Emily Duke Studio' on the left side of the image.
Emilie Duke Studio logo with black text arranged in a circle around a stylized black arch on a beige background.