Frankfort Candle Co.

A hand with a diamond ring lighting a candle in a textured white ceramic holder, surrounded by matching ceramic containers, on a wooden surface with a mirror and houseplants in the background.

Project
Brand identity
Print collateral design
Shopify website

Frankfort Candle Company is a unique candle operation that fills antique and vintage vessels as candles, which can then be repurposed or refilled. Founder Melissa Knieriem began pouring as a pandemic project with and her daughters, and since vintage shopping and antiquing was always one of her favorite hobbies, she felt like the pieces were destined for more. She dove head-first into candles, with the goal to become the destination for the best vintage candle. She wanted customers to connect with the uniqueness of each piece, knowing no two were the same, and see a reflection of themselves and their style in their selection.

After initial success, Melissa knew it was time to have a more focused brand would suit her better. Her website was not serving her well—customers had a hard time finding pieces, it was cluttered and struggling to stay organized. We developed a brand that fit her vintage-inspired aesthetic, with a modern twist. We reorganized the entire site and created easy ways to shop by candle color, scent, and materials. Since the launch, she’s been featured in publications like The Spruce & Motherly, and regularly sells out her candle workshops.

Selection of vintage glass candle holders in various colors and shapes displayed on a wooden table.
Green box with gold embossed logo and text that reads 'Frankfort Candle Co.'
A woman sitting at a wooden table with three decorative candles, a candle with a bunny figurine, a black and white patterned candle holder, and a beige hat on it. She is writing on a notepad.
A beige informational poster titled "What makes us different from any other candle?" with three sections. The first section has an illustration of a heirloom-looking bottle and text about sourcing heirloom-quality pieces. The second has an illustration of a perfume bottle and text about using fragrances from around the globe, paired with eco-friendly wax. The third has an illustration of a decorative vessel and text about sustainability and reuse. A green logo with a stylized 'F' is at the bottom.
Black textured box with gold and white embossed text that reads 'Frankfort Candle Co.' placed on a beige surface.
Colorful glass candles and a gold decorative vessel displayed on a wooden surface.