The Novel Idea Bookshop

Project
Brand identity
Collateral design

The Novel Idea Bookshop is a conceptual project which began as a dream store idea. Crafted with a clever name, this shop offers cozy atmosphere in spades. With a large dose of whimsy, hardcore cottage core, and a Nancy Meyers movie-worthy aesthetic, this shop is ready to welcome all readers. If you’re tired of personality-less neutral styles, this shop is a breath of friendly air.

Cover page of a book titled 'The Novel Idea Bookshop' with a beige and white checkered pattern background and decorative border at the top and bottom.
Photo of a cozy room filled with bookshelves, a white armchair, and a small table with books.
A white tote bag with a purple bookshop logo, a round sign for 'The Novel Idea Bookshop' on a building, and decorative illustrations on a green background.
Decorative poster with a list of reasons to visit a bookstore, including 'on our TBR,' 'new to the shop,' and 'join our club,' with whimsical illustrations and a warm yellow background.
A white baseball cap with a logo for 'The Novel Idea Bookshop' on a rust-colored background, alongside a graphic board with bookshop branding, social media icons, and promotional information.
Bookshop promotional poster with checkered beige background, featuring stylized logos and illustrations of books, tea pot, flowers, and decorative elements for the Novel Idea Bookshop.