The Novel Idea Bookshop
Project
Brand identity
Collateral design
The Novel Idea Bookshop is a conceptual project which began as a dream store idea. Crafted with a clever name, this shop offers cozy atmosphere in spades. With a large dose of whimsy, hardcore cottage core, and a Nancy Meyers movie-worthy aesthetic, this shop is ready to welcome all readers. If you’re tired of personality-less neutral styles, this shop is a breath of friendly air.