The Undertow

Project
Brand identity
Collateral design

The Undertow is a cheeky cocktail bar with unexpected vibe. A meeting of fancy and clever, the brand feels like a breath of fresh air in a sea of neutral restaurant aesthetic.

Stylized logo for The Undertown with text indicating cocktails and noses, and a subtitle 'we'll catch you by surprise,' along with a pink cocktail glass illustration.
Storefront window with the name 'The Undertown' and illustrations of cocktails and drinks, with phrases 'cocktails,' 'noses,' and 'we'll catch you by surprise'.
A white plate with a white cloth napkin folded on top, printed with the logo of a wine glass surrounded by the words 'cocktails' and 'noshes', on a beige and light-colored table surface. Below, there is a white paper or cardstock with an embossed outline of a cocktail glass with a ribbon tied around its stem, and the words 'MPLS' and 'MINN' embossed on either side.
Pattern design for The Undertown featuring the bar's name in large letters, illustrations of a cocktail glass, and the phrase "we'll catch you by surprise" written multiple times on a light pink background.
Pattern with illustrations of cocktail glasses, cherries, lemon slices, and other drink garnishes on a pastel pink, dark maroon, and light beige backgrounds.